Case study · VitraAI
Hyper Personalization
One image in, every market reached.
- My role
- Led as Head of Creative, Strategy and Operations
- Ownership
- From ideation to execution and day-to-day management
- Status
- Built from zero, and I still run it today
What it does
Hyper Personalization is a discovery-to-delivery loop for marketing collateral at scale. Upload one image and it translates it into every language, adds a bar with each end customer’s phone number and contact details, and sends it straight to their WhatsApp. The people who receive it adapt it to fit their own marketing.
See it work: one creative, end to end
Master
One image uploaded, in English.
Hyper-localized
The language moves, including the text inside the image. Names are transliterated, never translated.
Personalized
The fields change: name, outlet, address. Sample details shown.
Sample Motors, Kolkata+91 90000 0000010:42 ✓✓Delivered
Straight to their WhatsApp, ready to forward or adapt.
How the model works
VitraAI’s model has three levels.
- Personalization
- The fields change.
- Hyper-localization
- The language moves.
- Hyper-personalization
- The content changes, down to the city, the presenter, the wardrobe.
The result
One image becomes every language, with each dealer’s contact bar, delivered straight to their WhatsApp.
Company-level results at VitraAI during my time there.