I build AI products that make money. Founding team at VitraAI since 2021. Now leading Hyper Personalization, our product for marketing at scale.
* Company-level results at VitraAI during my time there.
and many more
Of company revenue, driven directly.
Growth in paying enterprise clients on my watch.
Faster project timelines through workflow and AI tooling.
On-time delivery, project after project.
Built from zero, and I still run it today.
I built Hyper Personalization from zero and I run it today. It’s a discovery-to-delivery loop for marketing collateral at scale. Upload one image and Hyper Personalization translates it into every language, adds a bar with each end customer’s phone number and contact details, and sends it straight to their WhatsApp. The people who receive it adapt it to fit their own marketing.
বাংলাA client asked for a tool that analyzes their performance marketing and lets an AI assistant make the budget calls. We’re building it now, and I’m leading it.
Building it keeps pulling me closer to the people who use the product every day. That’s where I want to work.
4 years. 3 campaigns shipped. 15 awards across the two that went viral.
One of the partnerships I’ve led for four years. A few things we’ve shipped, and one that’s still in the works:
A talking version of the tractor that spread across the internet.
3 awardsEnd customers design whatever decal they want for their tractor model.
Personalized videos with Generative AI at massive scale: 250,000+ videos and 5M+ impressions.
12 awardsStill in progress. The details stay private for now.
“Working with Aniketh at Vitra AI, who has become our go-to AI consultant, with the pace and with the customer view that Vitra AI and Aniketh work with, is extremely impactful.”
VitraAI, founding team, July 2021 to presentLead creative, strategy and operations across the company. I own Hyper Personalization end to end: ideation, execution and day-to-day management of a product that translates, personalizes and delivers marketing collateral at scale. Now leading the next build, a performance-marketing tool with an AI assistant that makes budget decisions. Alongside, I run strategy and operations, turning Generative AI workflows into profitable, delivered enterprise campaigns.
Ran operations and delivery for the company and took Hyper Personalization from ideation to day-to-day management, turning Generative AI workflows into profitable, delivered enterprise campaigns.
Enhanced workflow efficiency across delivery teams by implementing and standardizing scalable AI tools. Designed technical solutions for creative automation platforms using Large Language Models (LLM) and Generative AI.
Built AI frameworks for customized media generation and multilingual content.
Led the account managers responsible for client satisfaction and retention.
Led a team of account managers for delivery consistency, client satisfaction and long-term retention.
Managed multilingual NLP outputs and supported creative text generation.
Walk around my world and meet the places behind my story: from Channarayapatna to leading Hyper Personalization at VitraAI. 50%+ of company revenue driven, enterprise clients up 400%+.
Loading the world…
Anikethan HK, Head of Creative, Strategy and Operations at VitraAI. Eight chapters, no animation.
Walk to the glowing beacon to meet Anikethan.
I was born in Channarayapatna, a taluk in Hassan district. This is home.
I moved to Mysuru for BCA at MIT First Grade College and co-founded Aparyaaptha, a theatre and music group: Ask Mr. YNK, Mehfil-e-Sufiyana, shows across Karnataka in 21+ languages.
The pandemic year. I was hired at VitraAI as its Founding Linguistic Expert, and worked from home in Channarayapatna for about a year.
Then Bengaluru, building VitraAI from the bottom up: Team Manager, Solutions Architect, Lead Solutions Architect, Head of Operations, and now Head of Creative, Strategy and Operations.
Four years with Mahindra Tractors: Talking Tractor, Custom Decal App, Virtual Drive and Dharti ka Varis, still in the works. Both viral campaigns won awards, and Virtual Drive alone produced 250,000+ personalized videos with 5M+ impressions.
The product I built from zero: one image goes out in every language, personalized for each dealer, straight to WhatsApp.
A performance-marketing tool where an AI assistant makes the budget decisions. I am leading it.
Enterprise clients up 400%+ on my watch. More than half of company revenue. Five years in.
A pipeline that turns a campaign idea into creative specs, generated assets and auditable deliverables. Every step is checked and every asset is traceable.