Head of Creative, Strategy and Operations at VitraAI, Bengaluru

Anikethan HK: I build AI products that make moneyHello

I build AI products that make money. Founding team at VitraAI since 2021. I run creative, strategy and operations, and own Hyper Personalization, our product for marketing at scale.

^*50%+of company revenue
driven directly

^*400%+growth in enterprise clients

* VitraAI company results, 2021 to today.

Trusted by teams at

and many more

The impact

Revenue50%+

Of company revenue, driven directly.

Client growth400%+

Growth in paying enterprise clients.

Speed50%

Faster project timelines through workflow and AI tooling.

Reliability100%

On-time delivery, project after project.

Three case studies

Hyper Personalization

One image in, every market reached

Built from zero: one creative becomes every language, personalized for each dealer and delivered straight to their WhatsApp.

Read the full case study

Mahindra Tractors

Four years, three campaigns, two that went viral

250,000+ personalized videos, 5M+ impressions and 15 awards across the two campaigns that went viral.

See the campaigns

VitraAI

Turning Generative AI workflows into delivered enterprise work

From founding linguist to running creative, strategy and operations: enterprise clients up 400%+, 50%+ of company revenue driven directly, 50% faster timelines, 100% on-time delivery.

See the track record

Selected work

Hyper
PersonalizationLed as Head of Creative, Strategy and Operations

VitraAI. Owner of the product: strategy, delivery and revenue.

Built from zero. Now VitraAI’s product for marketing at scale.

Hyper Personalization: one image in, every market reached

I built Hyper Personalization from zero. It’s a discovery-to-delivery loop for marketing collateral at scale. Upload one image and Hyper Personalization translates it into every language, adds a bar with each end customer’s phone number and contact details, and sends it straight to their WhatsApp. The people who receive it adapt it to fit their own marketing.

See it work: one creative, end to end

Master creative in English: Happy Engineer's Day, Mahindra Tractors — 01MasterOne image uploaded, in English.

The same creative translated into Bengali — 02Hyper-localizedThe language moves, including the text inside the image. Names are transliterated, never translated.

The same creative translated into Kannada — 02Hyper-localizedThe language moves, including the text inside the image. Names are transliterated, never translated.

Bengali creative with a dealer contact bar along the bottom — 03PersonalizedThe fields change: name, outlet, address. Sample details shown.

Personalized creative delivered on WhatsApp — 04DeliveredStraight to their WhatsApp, ready to forward or adapt.

How the model works: personalization, hyper-localization, hyper-personalization

VitraAI’s model

PersonalizationThe fields change
Hyper-localizationThe language moves
Hyper-personalizationThe content changes, down to the city, the presenter, the wardrobe

Now building, and I’m leading it

Performance marketing, with an AI assistant that decides the budget

Built for a client who asked for it: a tool that reads their performance marketing and lets an AI assistant make the budget calls.

4Years with Mahindra Tractors

A long-running partnership

4 years. 3 campaigns shipped. 15 awards across the two that went viral.

Four years of building with Mahindra Tractors

One of the partnerships I’ve led for four years. A few things we’ve shipped, and one that’s still in the works:

Shipped, went viralTalking Tractor

A talking version of the tractor that spread across the internet.

3 awards

ShippedCustom Decal App

End customers design whatever decal they want for their tractor model.

Shipped, went viralVirtual Drive

Personalized videos with Generative AI at massive scale: 250,000+ videos and 5M+ impressions.

12 awards

In progress, under wrapsDharti ka Varis

Still in progress. The details stay private for now.

From the campaign. Hover to preview, click for sound.

The master film

Personalized version

↗

What clients say

“Working with Aniketh at Vitra AI, who has become our go-to AI consultant, with the pace and with the customer view that Vitra AI and Aniketh work with, is extremely impactful.”

Suchit BalpandeGM, Mahindra Tractors

Track record

VitraAI, founding team, July 2021 to present

Apr 2026 – Present

Head of Creative, Strategy and Operations

Own creative, strategy and operations across VitraAI, plus Hyper Personalization, the product that translates, personalizes and delivers marketing collateral at scale: product, delivery and revenue. Leading the next product, a performance-marketing tool where an AI assistant makes the budget calls. Turning Generative AI workflows into profitable, delivered enterprise campaigns.

May 2025 – Apr 2026

Head of Operations

Owned operations and delivery across the company, and took Hyper Personalization from idea to a running product.

May 2024 – Sep 2025

Lead Solutions Architect

Set the AI tooling standard across delivery teams. Designed the technical solutions behind creative automation platforms built on large language models and Generative AI.

Dec 2022 – Apr 2024

Solutions Architect

Designed the AI frameworks behind customized media generation and multilingual content.

May 2022 – Apr 2023

Manager, Customer Success

Owned client satisfaction and retention through a team of account managers.

Dec 2021 – May 2022

Team Manager, Customer Success

Ran a team of account managers accountable for delivery consistency, client satisfaction and long-term retention.

Jul 2021 – Dec 2021

Founding Linguistic Expert, Customer Success (Content)

Founding team member responsible for multilingual NLP outputs and creative text generation.

About

From Channarayapatna to building VitraAI.

0/8places found

Walk to the glowing beacon to meet me.

Chapter 1
Channarayapatna
I was born in Channarayapatna, a taluk in Hassan district. This is home.
Chapter 2, 2017 to 2020
Mysuru
I moved to Mysuru for my BCA at MIT First Grade College and co-founded Aparyaaptha, a theatre and music group. Our shows, including Ask Mr. YNK and Mehfil-e-Sufiyana, ran across Karnataka in 21+ languages.
Trained theatre actorPhotographerDancerMusician
Chapter 3, 2021
The Laptop Year
The pandemic year. I was hired at VitraAI as its Founding Linguistic Expert, and worked from home in Channarayapatna for about a year.
Chapter 4, 2022
Bengaluru
Then Bengaluru, building VitraAI from the bottom up: Team Manager, Solutions Architect, Lead Solutions Architect, Head of Operations, and now Head of Creative, Strategy and Operations.
Chapter 5
Mahindra Tractors
Four years with Mahindra Tractors: Talking Tractor, Custom Decal App, Virtual Drive and Dharti ka Varis, still in the works. Both viral campaigns won awards, and Virtual Drive alone produced 250,000+ personalized videos with 5M+ impressions.
Chapter 6
Hyper Personalization
The product I built from zero: one image goes out in every language, personalized for each dealer, straight to WhatsApp.
Chapter 7
Now building
A performance-marketing tool where an AI assistant makes the budget calls, built for a client who asked for it. I lead it.
Chapter 8
The growth
Enterprise clients up 400%+ and 50%+ of company revenue driven directly, in five years.

Scope

AI & product

Generative AI products and workflows
LLM-based solutions
Multilingual content at scale
Data workflow design
AI automation

Commercial & creative

P&L oversight
Enterprise account scaling
Storytelling & brand development
Regional transcreation
Digital marketing

Credentials

Foundations of Data Science, Google
Introduction to LLM, Google
Complete Digital Marketing, Udemy
BCA, MIT First Grade College

Building in AI? Let’s talk.

shastryaniketh1@gmail.com

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